The call came in 9.43am. “They’ve arrived,” said the man with a gravel voice. And indeed they had. The packaging left little to the imagination. No bells, buckles or bows. Just 100% recyclable cardboard wrapped securely with industrial strength masking tape. My fingers tingled with excitable anticipation as I tore gently at the tape to little effect. It took kitchen scissors, three subtle moves and less than sixty seconds for the packaging to resemble birthday wrapping in tatters. And there they were … my shiny new golf irons, Callaway Razr X. Guaranteed distance, forgiveness and feel with tighter shots, shorter putts and lower scores …how can this possibly go wrong? Reach for the stars, that’s what I say.